Papercity Magazine Goes Digital
Employer: The Old State
Services : Website planning, strategy and online media sales kit creation
The Old State worked closely with the PaperCity executives and ad staff to create and install a customized online advertising system on the site. I conducted the research on the best ad network to install and worked with the Development team to implement. I wrote and managed the design of an Online Media Guide to serve as a sales brochure highlighting the available ad space, sponsorship opportunities, value added packages and advertising offerings. PaperCity online also offers an Advertisers Portal that allows advertisers access to ad performance, maintenance and billing options.