About
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| + A hands-on and motivated Digital Marketing Strategist with eight years experience, specializing in live entertainment and consumer goods. + A pioneer of social media strategy, serving as a brand champion and tracking ROI through consumer engagement and acquisition. + A highly organized planner, building cohesive connections across all digital channels and ensuring support of an integrated Marketing plan. + A detailed Ecommerce Manager and Website Administrator, using Google Analytics to monitor traffic and create retargeting pool. |
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| Social Media Strategy Email Marketing Mobile Strategy SMS Marketing Video Editing |
Digital Media Buyer PPC Advertising Retargeting Ads Facebook Ads Adobe Creative Suite |
HTML/Javascript Usability Testing WordPress (Intermediate) SilverStripe (Intermediate) Agency/Vendor Management |
Google Analytics Certified Database Strategy Sprout Social Basecamp Audio Editing |
Influencer Outreach Collaborative Promotions Strategic Partnerships Employee Management Copywriting |
+ INTIX: 34th Annual Conference and Exhibition, 2012 | Topic: Mobile Tickets, Is there an app for that?
+ Tessitura Learning and Community Conference, 2012 | Topic: Social Media Strategy 
University of Texas at Dallas, Richardson, TX
B.S. Business Administration, Diploma, May 2004, 3.65 GPA
Academic Excellence Scholarship Recipient 2000-2004 
AT&T Performing Arts Center, Digital Marketing Manager 2011-current
Created and managed digital strategy to generate revenue for more than 300 events each year which included text, email, web, social media, PPC and online media buys. | Managed implementation of mobile website, including e-ticketing, which generated more than $40,000 in revenue the first 4 months. | Launched online Street Team – attpc.org/streetteam, establishing brand advocates that can reach 100,000+ friends through social networks. | Created strategy for $10,000 Facebook – facebook.com/attpac ticket giveaway resulting in more than 1,500 likes in two weeks. Overall 233% increase in fans since start date. | Designed graphics, wrote content and created contests for all online outlets. | Monitored analytics and consumer traffic for marketing, ticketing and mobile websites. | Managed email database of segmented consumer base for targeted emails. | Implemented use of all additional social media outlets including Facebook, Twitter, FourSquare, Instagram, Tumblr, YouTube, Spotify, Survey Monkey, WooBox, EZ Texting and Sprout Social.
Granada Theater, Interactive and Promotions Manager 2010-2011
Planned and implemented new website generating more than 50,000 visitors per month. | Acquired unique retail partners, generating an additional 40,000+ unique impressions per month after implementation. | Managed online promotional campaigns for all live music shows and spoke with customers to manage their buying experience and accounts.
The Old State, Director of Interactive Client Services 2008-2010
Worked with clients to plan, design and develop websites including NorthPark, Centre, Klyde Warren Park and PaperCity. | Created and implemented business model for SEO Evaluation services. | Managed company development schedule, design updates and accounting. Wrote press releases, blogs and company marketing materials.
RJ Reynolds, Field Marketing II 2006-2008
Served as a brand ambassador, ensuring 400+ contracted venues followed guidelines.
OnMessage, Account Executive 2005-2006
Coordinated client accounts while concepting campaigns and managing design/development.
Reach Media, Marketing Coordinator 2004-2005
Supported VP of Marketing in executing print, radio and TV marketing campaigns.